Insight Methodology Group

Expertise. Commitment. Value.

Sherri Mazza: President & Author (Top selling Unlocking Presales Success)

Yvette Edwards: Vice President

Our Mission


Based on the transformative principles outlined in the book ​Unlocking PreSales Success: The Insight Selling ​Methodology for Solution Engineers by Sherri Mazza, we have ​established a consulting firm dedicated to revolutionizing the ​way organizations approach sales and customer relationships. ​Our mission is to empower businesses to adopt and master ​Insight Selling, transforming Solution Engineers and sales teams ​into trusted advisors who drive customer success and ​technological advancement. Through customized strategies, ​comprehensive training, and cutting-edge analytics, we aim to ​elevate sales processes, foster sustainable customer ​relationships, and enable organizations to navigate the dynamic ​market landscape with agility and insight. At the core of our ​mission is the commitment to not just enhance sales ​performance but to create a culture of continuous learning, ​adaptation, and customer-centric innovation that propels ​businesses towards unprecedented growth and success.

Our

Services

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01

Insight Selling Strategy Development

  • Customized Insight Selling Frameworks: Develop tailored Insight Selling strategies that align with the specific needs, goals, and industry context of each organization.
  • Sales Process Reengineering: Help organizations transition from traditional sales models to Insight Selling, including restructuring sales processes and methodologies.

02

Training and Development

  • Insight Selling Workshops and Seminars: Offer comprehensive training sessions for sales teams and Solution Engineers, focusing on the principles, techniques, and best practices of Insight Selling.
  • Customized Training Programs: Develop training modules based on the specific requirements and industry focus of the client organization.


03

Pubic Speaking Events

Unlocking the Power of Insight Selling: Transform Your Sales Approach

Concepts Based on Our Book

UNLOCKING PRESALES SUCCESS: The Insight Selling Methodology for Solution Engineers

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Explore

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Evaluate

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Execute

Unlock Presales Potential

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Is your Presales organization in a middle of a transformation? We revolutionize sales opportunities and change ​management. We partner with you to transform your team from transactional to consultative. Your Presales ​team will be empowered to create valuable insights, establish long-term customer value, maintain and expand ​customer relationships.

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Create Insights

Based on the foundation of ​understanding your ​customer’s challenges, you ​will craft tailored insights that ​are aligned to your ​customer’s unique situation. ​Enabling your team to drive ​larger deals and build long ​term customer relationships.

Art of ​Storytelling

Understand the powerful tool ​of storytelling as a way to ​create emotional bonds with ​your customers. ​Transforming the sales ​process into an engaging and ​memorable experience. A fact ​wrapped in a story is 22 times ​more memorable.

Measuring ​Success

Develop Key Performance ​Indicators (KPIs) focused on ​customer interactions, ​effectiveness of insights and ​long term value created. ​Monitor KPIs to identify areas ​of improvement, address ​customer feedback and ​adjust sales strategies.

“Insight selling focuses on engaging potential clients by offering unique and valuable perspectives that challenge their current assumptions, encouraging them to see their problems and solutions in a new light.”

Sherri Mazza, Founder & President

Let's work together.

Team of Business People Working Together

Contact Us:

insightmethodologygroup@gmail.com